BlueHive Group Announces a New Division, LIME I&D Services

Delivering On-Site Labor Services for Customers Nationwide


(Top: Bill Watson, Bottom: Lime branding)


WORCESTER, MA – October 5, 2020—BlueHive Group, the parent company established by award-winning trade show exhibit firm BlueHive Exhibits, proudly announces the newest addition to its group of companies: Lime I&D Services. Leading this new company is Bill Watson, a highly skilled trade show and events operations manager with over 30 years’ experience.

Lime I&D was born from the kitchens of BlueHive, which was looking to add zest to its flavorful offering of exhibit design, build, and trade show management services. As a BlueHive Group affiliate, Lime I&D offers a level of service above and beyond other installation and dismantle management companies, providing BlueHive clients with more control over the quality of their event environment, because of the seasoned experience of its leaders in trade show exhibit design and build.

One such leader is newly appointed VP, Labor Operations Bill Watson. Watson provides a unique perspective to the I&D sector because of his roles in both the client side as well as the labor house side of the industry, a sweet complement to the end-to-end brand management solutions provided by the BlueHive Group. Prior to joining Lime, his last 20 years have been spent with Nth Degree in a variety of rolls and locations—from City Rep in Boston to Assistant Manager in Chicago, to leading the Computer and Communications Industry team. Watson’s attention to detail and penchant for stellar customer service led him to maintain the role of City Manager in Boston for the past 15 years.

“Our goal at BlueHive Group has always been to provide outstanding, quality service and brand consistency to our clients. It was a natural next step to add installation and dismantling services to our model of complete, end-to-end brand management solutions we offer,” explains President/CEO of BlueHive Group Paul Hanlon. “I am particularly excited to have a leader with so much experience as Bill Watson to run this arm of the Group.”

Lime I&D focuses on providing stellar service, from the moment a client’s request for installation and/or dismantling labor comes in, until the final post-show review meeting. Especially for clients whose exhibits are designed and built by BlueHive, the Lime team is so close to the development and manufacturing of the structure itself that they can seamlessly instruct any party involved, through every panel and fabric layer, down to the last graphic and finishing touches. Lime’s approach to service levels extends beyond its own elite group of project managers to the laborers it contracts with; only working with labor talent that the team has vetted and have maintained relationships with, so there are no unknowns and no surprises.

“Providing our own exclusive labor force to serve BlueHive clients seems a natural extension to the type of comprehensive service and the attention to detail that makes BlueHive so well-known. It brings all phases of design and build through I&D services together under one team, truly helping businesses thrive,” adds Watson.


About BlueHive Group:

Launched in 2018, BlueHive Group functions as the parent company for BlueHive Exhibits, Continental Woodcraft, Trigon Creative, and Lime I&D Services with a singular purpose: to help their clients thrive. Privately owned, BlueHive Group and its affiliate brands are headquartered in a combined 160,000 sq. ft. facility in Worcester, Mass. BlueHive also has satellite offices and facilities located in Chicago, Denver, Salt Lake City and Las Vegas as well as Portsmouth, N.H., Long Island, N.Y., and Tampa, Fla. and with partner facilities in several key international areas including South America, Europe, Africa, the Middle East, and Asia-Pacific regions. By bringing trade show design and build, architectural millwork, installation and dismantle services, and full-service marketing all under one roof, BlueHive Group provides companies with marketing consistency by offering end-to-end brand management solutions. For more information on BlueHive Group, visit our homepage.


About Lime I&D Services:

Lime I&D Services, an affiliate of privately owned BlueHive Group, is a labor installation and dismantle management firm headquartered in Worcester, Mass. and with a satellite office in Portsmouth, N.H. Launched in 2020, Lime’s mission is to provide complete, high-quality I&D service management to ensure event environment installations and dismantles occur successfully and with the utmost attention to detail, acting as a collaborative and strategic partner that clients can rely on by providing expert turnkey labor management services. Lime I&D services clients across the domestic United States, with hubs in Boston, Chicago, Denver, Las Vegas, San Francisco, Anaheim, Calif., and Orlando, Fla. For more information on Lime, visit